In whatever form of business, having no reliable source of getting new leads is something that one can't afford. Regardless of whether you're providing a product or service, having great lead generation strategies is always a must if you want your business to grow and thrive.
The marketing and sales team allot countless amounts of time and a lot of money on lead generation. May it be an outbound or inbound strategy, companies invest more time, effort, and resources to develop effective lead generation strategies.
To help you cut the chase about what you need to know, we have listed 10 creative lead generation ideas that you can use for your campaigns. Are you ready to take the lead? Let's start!
Of all the various lead generation strategies, having a strong call-to-action can be considered the most fundamental one. A study shows that "CTAs are generally the most valuable inbound marketing tactic in any inbound marketing strategy." So, if you want your leads to follow through, create a clear CTA.
Make sure the words on the CTA convey your message clearly and are written in simple language. When creating a CTA that is compelling, you have to focus on clarity and simplicity, while also making sure that the colors you're using make them stand out.
It's a rule of the thumb that you should keep your CTAs short, just limiting yourself to 1-2 words only. This will help your target audience to perceive your CTAs as more actionable and highly clickable. By including terms like "Free Trial", "Free Consultation", or "Subscribe Now", you can instantly increase your chances of grabbing your leads' attention.
Strategically placing CTAs around your website can be a very effective way to boost conversions as well. For instance, it's also a common practice that CTAs are placed above the fold of a landing page or on the top portion of the web page. This is basically to make it visible without having a reader scroll.
You have a small window in which to convince a lead to subscribe to your newsletter, download a lead magnet, or avail a product or service from you. Your CTA has to be compelling enough that it easily gets the attention of your target audience and follows through with their action.
The success of any business is always attributed to its customers, which is why creating content that lets them share their own experiences can be an effective way to get new leads.
Instead of simply sharing the story of your brand, find ways to tell a more personalized narrative. Let them share the challenges they've been through before and how your business helped them to resolve these. Show a human side in your brand. Showcase how your business helps to make their lives better and easier, and how it makes them feel special.
It's always smart to let your customers do the talking. Make it a point that you'll incorporate their comments in your content. Another great way to do this is by letting your customers or clients tell their stories and experiences by themselves. Having them write or make a video of their personal experiences with your brand can be an extremely engaging and effective lead magnet
If you want to know more about your leads, why not ask them directly? Why don't you make a lead magnet that's actually fun to take?
Interactive quizzes or tools can be effective lead magnets because they encourage engagement between your brand and your leads. Studies show that people are more willing to disclose their personal information, including their email address when it is in exchange for something fun.
Running a quiz or survey will also allow you to learn more about their preferences and other interests. This will help you better tailor your product or service for them. Plus, it will also give you an idea if they are the right leads for your business or not.
Paying a fee for the premium version of a business' products or services is always the goal of every venture. But why not let the customers enjoy a couple of features for free?
Giving a product or service with limited features and functionalities, but still making it good enough to get the interest of your prospects is what we called a 'Freemium Product.' Since you're giving them something without asking anything in return, they may likely sign up for updates and eventually become paying customers.
By giving leads the 'basic' version of your product or service for free, you're not losing anything in exchange, but instead, providing them with an opportunity to sample what you have to offer.
This way will also help you learn more about your target audience and how they perceive your brand. So you're going to have an idea of what works and what can be improved on.
Even if this strategy isn't a modern one, this can be a great lead generation strategy that you can try to get high-quality leads.
As sending direct mail doesn't cost a lot anymore, why not use this strategy to let influencers in your target market learn more about your product or service? For instance, if you're selling beauty products, sending a pack of samples in the mail together with an informative letter can be a great way to win over your leads and get them to know you more.
This is also a good opportunity to be creative with your direct mail and create one that stands out. Whether you have a new product lineup, new service, or even if you have an event coming up, there are many ways that you can creatively get people to notice you through direct mail.
Lead magnets can also be something that will help your leads save time and effort in their day-to-day lives, or in the way they do their tasks. Of course, who wouldn't be interested in making their everyday task easier, right?
Some ideas for this can be offering your potential customers a cheat sheet to enable them to do their job more efficiently and effectively or a simple budgeting template that allows them to track their expenses.
Some templates can also be made for specific occasions, such as wedding planning and holiday decorating. A good thing is you can make these templates in line with your niche so they will be more relevant to your leads.
Offering something that will simplify your leads' life and at the same time, making them aware of your brand is a great way to establish trust and get their attention. They will appreciate you more if they know that you're willing to help them out even in such small ways.
For smaller brands or start-ups, generating leads through your website or landing pages can be hard in the beginning, especially if you're on a tight budget. But one of the best strategies for this scenario is by word of mouth and social interactions through social media.
Social media communities are a good place to connect with other people who have the same interests or niches as you. Joining these communities will allow you to establish a rapport with your leads and get them to trust you as they see that you're not just another spammer who is trying to sell their products or services in every instance.
Social media communities may vary depending on your niche or industry. But one of the most accessible is through Facebook groups. Joining these groups will let you interact with hundreds if not thousands of users and leads, which can also be a great way to learn more about what they want. But make sure that your intentions are clear because some people don't appreciate being bombarded by advertisements.
If you're stuck with where to start, make sure that you join relevant groups within your industry and introduce yourself there. You can also meet with other like-minded people through these groups and get the chance to establish your name in the industry. Also, social media communities are great places for looking for potential partners or even mentors that can help people in your market overcome challenges and succeed in their endeavors.
"Content is king." This phrase is true and it's been proven throughout the years. Providing high-quality and relevant content can be an excellent way to introduce people to your brand and establish trust at the same time.
Having strong content on your website like a blog post, e-books, reports, etc. can be very helpful in attracting more leads that are interested in your niche or industry. However, the thing is you should not just provide generic content that everyone else has. Your content needs to stand out and be different from similar ones on the web.
One of the things you can do to make sure of this is by offering insightful or unique content. You can also provide tips, tricks, and guides to your leads so they know that you're not just here to sell them anything. But instead, you're here to give them the most appropriate and relevant information or content that can help their business or career.
Besides these, there are also other content marketing strategies that you can use to increase your brand awareness. One of the newer ways is through podcasts, which is gaining popularity in recent years due to their ability to reach out and touch a lot of people.
Creating these kinds of content takes time though, but once you've established a good rapport with your leads, it will be easier for you to convince them to buy your products and services.
What's great about having strong content on your website is by sharing your links in social media communities right when the topic becomes hot on this platform. When people are talking about something related to your niche or industry, people are more likely to click your links because you're providing them with value.
Some people don't prefer reading but instead, learn better through visual means like videos. This is the main reason why a lot of businesses have been producing videos on their websites or social media platforms.
Having videos on your website can be an excellent way to connect with people because it gives them the chance to see what you're all about. But aside from this, these kinds of content can also help improve your brand awareness and even increase conversions.
Educational and instructional video content is not only beneficial for people who want to learn something new or gain more knowledge in an industry, but also for people who need a product or service and want to make the right buying decision. This is especially true if you're selling a product or service that consumers can use and they can understand better by actually seeing how it operates and how it can be beneficial to them.
A good thing is you don't can make multiple content from your video, by making blog posts and other types of content from the same video and use it in building your brand awareness. But what you need to make sure of is that your videos are backed up with facts and figures because this is what builds the credibility of your brand.
Another thing that you need to consider when creating video content is by using a powerful script that will make people want to watch it until the end. You should also include visuals in your videos, so it won't just be a talking head throughout, but don't make it too flashy or distracting. Most importantly, make sure that the videos are engaging enough because no one wants to watch something boring and irrelevant.
As one of the oldest strategies to generate leads, email marketing remains to be one of the most effective ways to attract people's attention and generate qualified leads. From a weekly newsletter, a new product launch, or a webinar that you're going to host, email marketing can be a great way to reach out to your contacts.
For this kind of strategy to be successful, it's important to have a large number of subscribers or leads. This will ensure that you have a high chance of reaching the right people and not just sending your message to everyone in the market.
Once you've gathered the contact details of your customers through your landing pages or other strategies, an automated email should always be sent to them to keep in touch with them and inform them of the latest updates about your brand.
You can also take this chance to offer your customers discounts or special promos through email. This is something that most business owners neglect because they only think about reaching out to their customers when they want to sell something.
What you should do is, make your emails interesting enough for people to read them. Don't make it too salesy, because you might end up turning people off and making them bad mouth your brand.
What you need to remember is that email marketing shouldn't only be used to promote your business or sell something, you can also use this strategy to thank your customers for their support and feedback. To add up, it can also be used as an appropriate channel for providing educational content about your brand or industry.