February 4, 2022

5 Excellent Local SEO Strategies in 2022

More than 80% of local searches convert to sales or other types of actions. This is the reason why Local SEO becomes one of the most important strategies in online marketing today. Local businesses don't need to entirely depend on people who see their advertisements or posters anymore, because they can rely on Local SEO to bring potential customers into their websites.

Local SEO has changed the way local business owners market their products and services. It focuses on promoting companies geographically to people who are near them, which makes it an effective marketing tool for brick-and-mortar or small business entrepreneurs.

If you're running a local business, Local SEO is an extremely powerful strategy that you should implement in your marketing plan to generate more conversions for your business. Here are 5 Local SEO Strategies that you need to know about in 2022.

Create Your Google My Business Listing

Google My Business (GMB) Listing is a free and easy-to-use platform that allows Local Businesses to manage their online presence on Google properties such as Search, Maps, and Google+ Local.

Creating a GMB listing is not only beneficial for your Local SEO campaign but also helps you connect with customers who are nearby or looking for products or services that you offer. You can easily create your GMB profile by signing in with your Gmail or business account and filling out all the necessary information such as business name, address, phone number (NAP data), website URL, operation hours, business description, and category.

Make Your Website Mobile-Friendly

Do you know that more than half of internet users nowadays use smartphones? These people search the web, read reviews and make online purchases via their mobile devices. So if your website is not optimized for mobile platforms, then it's missing out on potential conversions.

Having your website designed for mobile devices, or having a responsive web design (RWD) is one local SEO strategy that you shouldn't neglect in 2022. This means that your website will automatically adjust to different screen sizes giving users the best possible viewing experience on each device they use.

Make Sure Your Local Listings are Consistent

Local SEO is not only about website optimization—but it also involves Local Listings strategy. Local businesses with incomplete local listing information or inconsistent NAP listings struggle to compete in local rankings. So making sure all of your local business listings are consistent and accurate down to the last detail is another strategy that you shouldn't neglect in 2022.

Create Local Content

Creating local content is another Local SEO strategy that will increase your business' visibility on Google local search results. Having a running blog post that is related to your local area and industry is a proven way to increase local rankings and local business leads. You can use local keywords in blog posts, local events, local news, and local directories to rank better on local searches.

Doing this can also attract local customers to your website since local content makes your local business more noticeable. Google likes when local businesses are active in local communities, so local content will help you earn their trust and gain domain authority for your website.

Earn and Respond to Reviews

Positive reviews provide local businesses with one of the best opportunities to connect with their customers. Since no one is better positioned to offer a positive review of your business than a customer you've transacted with, this is a way to establish authenticity and trust. It's not just potential customers who can be persuaded with good reviews, but Google and other search engines as well.

Earning positive reviews from customers can be as simple as asking them to leave a review, or as proactive as following up with customers after every purchase asking for feedback. Building a strong online reputation via customer review will help you receive more organic traffic, greater brand awareness, improved local rankings, and boosted conversion rates. So don't overlook the importance of generating reviews for your business.

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