Search Engine Optimization (SEO) is a long-term strategy that involves several factors to succeed. To appear higher on the organic search engine results pages (SERPs), a good combination of On-Page, Technical, and Off-Page SEO factors must be used. Over the past few years, a surge of Off-Page SEO factors was introduced, which has changed On-Page […]
As a business owner, you can do a lot to get more customers coming through your door. However, if you don't have good visibility in the search engine rankings, you could be missing out on nearly half or more of your potential business and revenue. Luckily, getting high in the organic rankings is manageable with […]
Are you having a hard time getting more leads into your sales funnel? That's totally fine. In fact, 61% of marketers believe that diverting traffic and lead generation is a major challenge for them. This results in sales and marketing teams implementing and trying different B2B lead generation ideas to get more prospects in their […]
A lot of factors are being weighed for a website to be optimized and rank high for local search. But one of the major factors that should not be missed is a website's mobile friendliness. According to recent studies, 63% of Google's organic search traffic in the US all originated from mobile devices. So this […]
Making sure your business is seen by local customers is essential for success in today’s economy. Local Search Engine Optimization (Local SEO) makes sure that your business gets seen by the right people at the right time. This is a way for your business to compete with other businesses in your area and to drive […]
Multiple studies and surveys show links as one of the most important aspects of any SEO campaign. The better your links are strategically built, the more valuable your site will be. In this blog post, we'll discuss some of the best ways to generate backlinks for local SEO. But before that, let's first tackle what […]
Back in the good old days, looking at paper maps and browsing through the Yellow Pages to navigate the details of a particular business is a common thing. But now that everyone relies on Google about everything, it's all about SEO and how to rank at the top in search results. If you're running a […]
Every business has a goal of getting more sales and revenue, and the marketing side of things aims to increase their customer and website traffic. There are numerous ways of doing this. Most often, marketers utilize search engine optimization (SEO), pay-per-click advertising (PPC), blogging, social media marketing, and many more, to get their target audience […]
Having a lot of positive reviews on your business listing is great because in luring in more customers to avail of your products or services. But did you know that this also has a positive influence on your local search ranking? Google calculates local rankings based on three key variables: relevance, distance, and prominence. Relevance […]
Every business wants to dominate the local SEO game, all with one common reason—consumers are looking for things that are nearby. According to a study, four out of five consumers use local search to find information about nearby shopping and services. What does this mean for businesses? This simply means that if you're not optimizing […]
