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Case Study - Recreational Cannabis Dispensary

Increased web traffic from zero to nearly 8,000 daily visitors in less than 12 months.

The Challenge

This customer was a new brand with no existing website or SEO footprint. They needed to generate traffic and sales quickly in a highly-competitive market. Their goals were to outrank their local competition, capture market share, and achieve ROI as quickly as possible.

Services

  • Local SEO
  • Technical SEO
  • Content creation

Results

  • Increased traffic from 0 to nearly 8,000 daily visitors in less than 12 months
  • Gained #1 position for the highly-competitive “Denver Dispensary” keyword
  • Gained top 3 positions for over 100 related keywords
  • Greatly increased driving directions and foot traffic
  • Achieved ROI in less than 6 months

The Challenge

This customer was a new brand with no existing website or SEO footprint. They needed to generate traffic and sales quickly in a highly-competitive market. Their goals were to outrank their local competition, capture market share, and achieve ROI as quickly as possible.
As they were starting out from scratch, there were many actions that needed to be taken to achieve these goals, but they were unsure on which items to focus on first and which actions would contribute most to their overall business success. They hired us as their strategic partner to design and manage the process for them so they could focus on their core service offerings.

The Solution

We knew the competitive landscape was fierce so we decided to focus our strategy on generating the most driving directions and foot traffic in their immediate area then expand our targeting to the surrounding areas more broadly once we had achieved this goal.
First, we focused our web development efforts around ensuring that Local SEO was built-in to the website’s information architecture, technical SEO, and on-page content. Second, we launched an aggressive, ongoing content strategy focused on highly-targeted search terms, links, and content distribution. Finally, we put hyper-focus on gaining the top rank for “Denver Dispensary'' and “Near Me” terms as these would generate the most foot traffic and sales the soonest.

The Results

  • Increased traffic from zero to nearly 8,000 daily visitors in less than 12 months
    • dispensary organic traffic graph
    Organic website traffic increase starting from April, 2022, when this company became a client of Denver Digital Agency.
  • Gained #1 position for “Denver Dispensary” (highly-competitive)
  • Gained top 3 positions for over 100 related keywords
    • keywords graph for dispensary
    The increase in the number of keywords for which the company appears in a Google search. The colors indicate the number of keywords for which the company ranks at said position range. For example, in Sept 2022, they ranked in the 11-20 range for about ~1.2K keywords and in the 1-3 range for ~100 keywords.
  • Greatly increased driving directions and foot traffic
  • Achieved ROI in less than 6 months

The Conclusion

Our focused strategy and aggressive efforts allowed this new brand to achieve, in less than a year, the kind of rankings, traffic, and sales results that had taken their competitors many years to achieve. We were able to de-thrown all of their major local competitors for the hardest search terms and have kept them in this dominant position for over two years and climbing. This allowed them to reinvest in additional local SEO services, which have continued to fuel their growth and make a meaningful difference in establishing them as the dominant market player going forward.

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