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Case Study - Farm Lending Company

Phone calls & web leads
increased by over 300%.

The Challenge

The customer’s website rankings had been critically impacted by technical-SEO issues following the launch of their new website. After years of being in the top results they had basically disappeared overnight.

Services

  • National SEO
  • Google Ads
  • On-Page Conversion Optimization

Results

  • Regained nearly all previous organic rankings increasing traffic by over 50%
  • Increased phone calls by over 400%
  • Increased web lead submissions by 300%
  • Increased organic keywords by 125%
  • Kept consistent incoming lead-flow despite the crisis

The Challenge

The customer’s website rankings had been critically impacted by technical-SEO issues following the launch of their new website. After years of being in the top results they had basically disappeared overnight.
As this was a national brand with a large sales team it was critical to regain their previous leadflow as quickly as possible so that they would be able to keep their business operations functioning normally. It was clear that they were suffering from an algorithmic penalty, but the cause was not immediately clear and the clock was ticking.

The Solution

We took a multi-prong approach focusing on immediate, near, and long-term goals. First, we focused heavily on Google Ads campaigns to keep leads flowing to the sales team. Next, we conducted an exhaustive audit to determine the technical and structural SEO issues that were leading to the low rankings. 
We then prioritized these issues based on importance and implemented the fixes. Finally, as we knew that fixing the previous issues alone would not regain all of their rankings, we implemented aggressive content campaigns and conversion-rate-optimization to drive new traffic and convert as many leads as possible.

The Results

  • Regained nearly all previous organic rankings increasing traffic by over 50%
    • farm loans performance graph
    Organic website traffic increase starting from April, 2022, when this company became a client of Denver Digital Agency.
  • Increased phone calls by over 400%
  • Increased web lead submissions by 300%
    • Increase in phone calls and website conversions since becoming a DDA client.
  • Increased organic keywords by 125%
    • The increase in the number of keywords for which the company appears in a Google search. The colors indicate the number of keywords for which the company ranks at said position range. For example, in March 2023, they ranked in the 11-20 range for about ~360 keywords and in the 1-3 range for ~10 keywords.
  • Kept consistent lead-flow to the sales team despite the crisis

    The Conclusion

    As a result of our efforts, this customer was not only able to regain their original rankings, traffic, and sales, but has seen continual increases in all these areas. The following holiday season, which was historically a very low period for them, turned out to be a record-breaking one in terms of new customers and processed loans. The revenue earned during this period helped offset the losses they incurred during the recovery phase and allowed them to further invest in SEO and PPC, which has contributed to even greater lead flow and revenue over time.

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