June 28, 2022

Essential Features of a Website: What to Include on Your Site

What makes a business website successful? This is a question that has been asked by business owners and web designers for many years. There is no one answer to this question, as the features of a successful website will vary depending on the industry and target audience. However, there are some essential features that all websites should have. In this blog post, we will discuss the most important elements that you need to include on your website so you can increase your chances of success.

1. Strategic Design

The best business websites base their design decisions on their brand strategy. Utilizing imagery, typography, color, and layout strategically means using them to tell your story and engage your audience in a way that increases credibility and trust. Additionally, strategic design enables you to reinforce your positioning, differentiators, and key messages while visually communicating significant brand attributes.

Ultimately design strategy compels you to innovate with your brand and provide users with a sophisticated, meaningful experience. Prospects will be more likely to recall your website and business at the end of the day. Additionally, it aids in luring top candidates for employment in a market that is competitive for talent.

2. Accessibility to All Users

When designing your website, it is important to keep in mind that not all users will have the same level of technological skills or abilities. Your site should be designed in a way that is easy to use and navigate for everyone. This includes making sure that your site can be viewed on all devices, including mobile phones and tablets, as well as making sure that your site is accessible to users with disabilities.

By making your site accessible to all users, you are increasing the chances that people will visit and stay on your site, which can lead to more potential customers or clients for your business.

3. Blog Content

The place to highlight recent hires, project awards, or press releases is not your blog. Instead, you should use your blog as a means of distributing freely produced educational material. The most significant design issues for your company's target audiences should be covered in posts, along with industry trends and other design-related information that your clients and prospects will find useful for solving their business problems. Your team can show off their knowledge and establish a solid reputation as a source for timely, sage advice by creating educational content.

Once you've mastered blogging, you can create additional insightful educational materials for your audiences, such as executive guides, whitepapers, webinars, research reports, and more. To generate leads and expand your email list, you can hide some or all of these "high-value" assets behind a registration form.

4. An SEO Strategy

The practice of increasing the quantity and quality of traffic to your website from search engines like Google is known as search engine optimization (SEO). You can gradually expand your reach and authority by optimizing pages for particular keyword opportunities and utilizing a number of techniques to increase the domain authority of your website.

Applying an SEO strategy will make it easier for search engines to find the blog posts you write and the service pages on your website. Additionally, you can increase the visibility of your expertise to prospects looking for that information by optimizing your thought leadership content with keywords that your audiences are using to search.

5. A Short, Simple URL

If your company is new and doesn't yet have a website, you might be eager to launch one as soon as possible. But when choosing a URL, be sure to conduct the necessary research and exercise caution. Make sure whatever you choose is memorable and take into account your business objectives. Some recommendations: Simple URLs are preferable; they should be easy to remember and type into users' browser address bars. .com or.org web addresses should be used whenever possible as well. Users and search engines value these more as sources of information.

6. A Clear Description of Your Company

Your website's home page is not the place to get creative with your company description. Keep it simple and to the point. Include a brief overview of what your company does, as well as any unique selling points or differentiators that you want prospects and customers to know about.

If you have multiple products or services, you might consider creating a separate web page on your site for each one, with its own unique URL. This will make it easier for search engines to index your pages and for users to find the information they're looking for.

Including a clear description of your company on your website is essential for helping visitors understand what you do and why they should do business with you.

7. Call-to-Actions

Without a feature that will motivate visitors to take a subsequent step or action, what use is your company website? Include prominently placed call-to-actions (CTAs) throughout your site, encouraging visitors to sign up for your email list, request a consultation, or download a white paper or other resources.

Your CTA should be specific and clear, with a strong value proposition that speaks to the needs of your target audience. The CTA should also be placed in a location on the page where it's easy for visitors to see and click.

Final Thoughts

Your website is a powerful reflection of your company. With that in mind, it's essential to put time and effort into ensuring that it contains all of the necessary features. By following the tips outlined in this article, you can be sure that your website will be an effective marketing tool that helps you win new business.

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