April 4, 2022

How Content Pillars Crush SEO

The internet is a vast and ever-changing landscape, and for businesses, it’s important to stay ahead of the curve. One way to do this is by creating valuable content for your website. But what constitutes valuable content? And how can you make sure that your content is seen by the right people? In this blog post, we’re going to explore the concept of content pillars and how they can help your SEO strategy.

What are Content Pillars?

Content pillars are a foundational element of your website’s content. They are the primary topics that your website will cover, and each pillar should have its own page on your website. Pillar pages are important because they provide a structure for your website’s content, and they also help with SEO.

Content pillars are large, evergreen pieces of content that serve as the foundation for your website. They are usually broken down into a number of sub-topics, which can be used to create smaller pieces of content or topic clusters. Each pillar should be well-researched and full of valuable information to ensure that your website is constantly providing new and valuable information for your visitors.

All of your website’s content should be geared towards supporting your pillar content. This can be done by using the same keywords and phrases in your other content, and by using internal links that point back to your pillar pages.

Why are Content Pillars Important?

Content pillars are important because they provide a framework for all of your other website content. By creating a well-crafted content pillar strategy, you can ensure that all of your other content is high quality and relevant to your target audience.

In addition, a pillar page can help to improve your website’s SEO ranking. By producing content pillars, you're going to produce a series of pages that are likely to rank high in Google’s search results. This is because content pillars are full of valuable information, and Google loves valuable content. It will also help keep your website’s visitors engaged and coming back for more.

Examples of a Content Pillar

Depending on your business, your pillars may vary. However, here are a few pillar page examples to get you started:

The How-To

The best way to learn something is to see it in action. That’s why "how-to" formats are so popular online. They provide a step-by-step guide to completing a task, and they’re perfect for people who want to learn new things.

How-to formats are a great way to promote your products or services, as they can provide detailed instructions on how to use them. With this, you can cover a wide range of topics that are relevant to your business. For example, if you run a plumbing business, you could write a how-to guide on how to unclog a sink, how to install a new sink, or how to fix a leaky faucet.

The Guide

The "guide" format is similar to the how-to guide, but it’s a little more in-depth. A good guide will provide an overview of a topic, introduce the reader to new concepts, and offer advice on how to implement those concepts.

Guides are perfect for topics that are complex or have a lot of moving parts. If you’re a web developer, you could write a guide on how to create a responsive website, or if you’re a marketer, you could write a guide on how to create a social media strategy to grow your business.

The What Is

Long-form content is becoming increasingly popular, and the “what is” format is a big reason why. This type of content takes a complex topic and breaks it down into easy-to-understand chunks. By the end of the article, the reader should have a good understanding of what the topic is and what it means for them.

“What is” content is a great way to introduce new concepts to your audience. If you’re a business owner, you could write an article called “What is blockchain?” or “What is SEO?”. These articles will help to educate your audience and position you as an authority on the topic.

How to Create Your Own Content Pillars

The process of creating content pillars can be a little daunting, but it’s important to remember that the key is to start small. Here are a few tips to help you get started:

1. Understand Your Target Audience

The very first step in creating content pillars is to understand your target audience. Who are you writing for? What do they want to know? What are their biggest concerns?

Once you have a good understanding of your target audience, you can start brainstorming topics that they would be interested in. Remember, the goal is to provide valuable information that will help them solve a problem or learn something new.

2. Choose a Core Topic

The next step is to choose a core topic for your content pillars. This is the topic that you’re going to focus on for the majority of your article. It should be something that’s relevant to your target audience and that you can easily write about.

Your core topic should be something that’s relevant to your business, and it should be a topic that you’re interested in. It's going to be the head topic of your content strategy, so it should also be broad enough to provide plenty of content ideas.

3. Create a List of Subtopics

Once you have your core topic, it’s time to start creating a list of subtopics or topic clusters. These are the specific topics that you want to cover as part of your content pillars. They should be covered by your core topic, and they should be topics that your audience is interested in.

3. Choose a Format

Now that you have a list of subtopics, it’s time to choose a format for each one. This will help to give you an idea of the type of content you need to create. For example, if you choose the “guide” format, you’ll need to create a series of articles that cover the subtopic in-depth.

4. Implement Keyword Research

After the first three steps above, you should have a good idea of the topics you want to cover and the format for each one. The next thing you need to do is implement keyword research. This will help you to identify the right keywords to target for each topic that you want to cover. There are a few different ways to do this, but a good place to start is by using Google Keyword Planner.

5. Write Your Content

Once you have your content pillars, it’s time to start writing. This can be a daunting task, but it’s important to remember that you don’t have to do it all at once. Start by writing a short article on each subtopic, and then expand on those articles as you get more ideas.

6. Repurpose Your Old Content

If you already have some content on your website, don’t forget to reuse it. You can expand on old articles, or you can rewrite them in a new format. By doing this, you’ll help to improve your website’s SEO and you’ll give your audience some fresh new content to read.

7. Create a Content Calendar for Publishing

After mapping out all of your content, the next step is to create a content calendar for publishing. This will help you to stay organized and ensure that your website is always up-to-date with fresh new content. A good content calendar should include the topic, the keyword, and the format for each article, so you can easily keep track of what you're going to publish.

8. Promote Your Content

After you’ve published your content, it’s important to start promoting it. This can be done in a variety of ways, but a good place to start is by sharing it on social media and by emailing it to your list subscribers.

9. Analyze the Results

Once you start publishing your content pillars, it’s important to track the results. This will help you to see how well your content is performing and whether or not it’s helping to improve your website’s SEO. You can use a variety of different tools to do this, such as Google Analytics or Ahrefs.

Now that you know how to create content pillars, it’s time to start putting this strategy into action. By following the steps above, you can create a website that’s packed with valuable information for your audience. And by using keyword research and promoting your content, you can improve your website’s SEO and increase your chances of ranking higher in Google and other search engines.

Let a Denver SEO Company Create Your Content Pillars

If you’re feeling overwhelmed by the task of creating content pillars, don’t worry. You can always outsource this work to a Denver SEO company. Here at Denver Digital Agency, we have a team of SEO specialists who can help you to create high-quality content that will improve your website’s content marketing strategy. Contact us today to learn more about our services and how we can help you take your website to the next level.

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