April 11, 2022

How to Create a Blog Content Strategy: Tips for Attracting More Readers

Blogging is a great way to share more information about your business, your products and services, as well as your thoughts and insights about the industry that you're in. But if you're just writing without a plan, the chances of your blogs appearing on search engines or being read by anyone are slim. That's where a blog content strategy comes in.

A good content strategy will help you organize your thoughts, and plan and publish great content regularly, which will attract more readers and organic traffic to your website. In this blog post, we'll go through what you need to do to create a successful blog content strategy.

What Makes a Great Blog Post?

Before we get into the details of creating a content strategy, let's first take a look at what makes a great blog post. A great blog post is one that is well-written, informative, and provides value to the reader. It should be well-researched, so all of the information is accurate and up-to-date. The post should also be well-organized, with a clear introduction, body, and conclusion. And most importantly, a great blog post should be interesting to read. It should capture the reader's attention and hold their interest until the end.

4 Types of Blog Content

While a single piece of content can be all of the above, there are different types of content that you can create to attract different kinds of readers. The four main types of blog content are:

Attraction Content

Having a blog is a great way to attract new visitors to your website. But what's even better is if those visitors turn into leads and customers. To do that, you need to create content that will bring people to your website in the first place. This is what's known as attraction content. Attraction content is designed to attract new readers to your blog and can come in many forms, such as:

  • Informational articles
  • How-to guides
  • Lists
  • Interviews
  • Case studies
  • White papers

It's important to note that attraction content should not be too salesy. The goal is to attract new readers and get them interested in what you have to say, without trying to sell them anything.

Affinity Content

Affinity content is designed to appeal to readers who are already familiar with your brand and are interested in what you have to say. This could be existing customers or people who have visited your website before but haven't converted into leads or customers yet. Affinity content is usually more focused on your business products or services.

The goal of affinity content is to build a stronger relationship with your readers and get them more interested in what you have to offer. It aims to have them prefer your brand over your competitors.

Action Content

Hand cursor clicking a subscribe button, 3d render

Action content is designed to get the reader to take a specific action, such as signing up for your email list, downloading a white paper or e-book, or scheduling a consultation. This type of content can be sales-focused, and it always includes calls-to-action (CTAs) that tell the reader what they need to do.

Action content can be effective in getting people to take the next step in their journey, but it's important not to be too pushy. The goal is to get people interested in your offer, not turn them away. Through this type of content, you try to convert website visitors into leads, and then eventually into customers.

Authority Content

While attraction content aims to attract new readers, and affinity content looks to build a relationship with existing ones, authority content is designed to establish you and your brand as experts in your industry.

This type of content shows that you know what you're talking about, and proves that you're an authority on the subject. It's important to note that this doesn't mean that you need to be an expert on everything. You can build authority by being an expert on one specific thing. The goal is to show that you're a credible source of information and that people can trust you.

When it comes to creating authority content, case studies are a great option. You can also create blog posts that showcase your expertise, such as how-to guides or informational articles.

These are the four main types of blog content. Attraction content brings new readers to your blog, affinity content builds a relationship with existing ones, action content gets people to take a specific action, and authority content establishes you as an expert in your industry.

What's the Importance of a Blog Content Strategy?

Now that you know what makes a great blog post, you're probably wondering why having a content strategy is so important. Well, as we mentioned earlier, a blog content strategy will help you organize your thoughts and plan and publish great content on a regular basis. But that's not all. A good content strategy will also help you improve your website's search engine ranking, increase traffic to your website, and attract more readers.

Having a great blog post isn't enough. If your purpose of creating a blog post is to help your website rank higher on search engines, then you need to target your blog post to specific keywords. And if you want people to actually read your blog post, then you need to make sure it's interesting and provides value to the reader.

In order to do this, you'll need a content marketing strategy that will help you plan and publish great content on a regular basis. But before that, let's first go over the different types of blog content strategies.

Different Types of Blog Content Strategies

There are different types of blog content strategies that you can use, depending on your goals. Here are some of them:

roman pillars in black and white

Pillar Pages

A pillar page is a long-form blog post that covers a specific topic in depth. It includes multiple subtopics that are all related to the main topic. A series of cluster content is then created around the pillar page, with each piece of cluster content linking back to the pillar page.

This type of content strategy is great if your goal is to increase traffic to your website and improve your search engine ranking. That's because a well-optimized pillar page can rank for multiple keywords, which will help you attract more readers to your website as you provide a lot of valuable information on one big topic.

Skyscraper Technique

The skyscraper technique is a blogging strategy that involves finding popular blog posts in your industry and making them even better. This means including more information, adding new images or videos to make the post more comprehensive than the other ones out there, and asking for the existing link to point to your new and improved post.

This is a great technique for SEO because you're targeting popular keywords that already have a lot of search volume. And since you're making the post even better than the other ones out there, you're more likely to get traffic and links from other websites.

10x Content

While the skyscraper technique is all about making an existing post better, the goal of the 10x content is to create a piece of content that is ten times better than anything else out there on the internet. This means creating something that is truly unique and provides value to the reader that they can't find anywhere else.

This technique goes beyond just the length of the post or the number of images included. It's about creating something that's truly exceptional. While this type of content is more difficult to create, it can be very effective in attracting new readers and increasing your website's traffic.

Cornerstone Technique

The cornerstone technique is a blog content strategy that involves creating a series of blog posts that are all related to one another. These blog posts link to each other, so readers can easily navigate from one post to the next. This technique is great for SEO because it helps search engines index your website more easily.

Newsjacking

Newsjacking is a blog content strategy where you write about current events or news stories that are relevant to your industry. This is a great way to attract readers who are interested in the current news and trends. It's also a good way to increase traffic to your website as people search for information on the news story.

To sum it up, there are different types of blog content strategies that you can use depending on your goals. If you want to attract more readers to your website, then you need to plan and publish great content on a regular basis. Use one of these strategies to help you achieve your goals.

How to Create a Blog Content Strategy

Now that we know the importance of having a blog content strategy and the different types of strategies that are out there, let's take a look at how to create one.

1. Figure Out Your Goals

The first step in creating a content strategy is to figure out your goals. What do you want to achieve with your blog? Some common questions to define your goals could be:

  • Do you want to increase traffic to your website?
  • Do you want to attract more readers?
  • Do you want to improve your website's search engine ranking?
  • Do you want to generate leads or sales from your blog?
  • Do you want to update your customers on new products and services?
  • Do you want to establish your brand?
  • Do you want to attract prospective customers from a different area or industry?

Choosing two to three objectives for your blogs will help you focus your content strategy. Don't try to do everything at once, because it's impossible to achieve all of your goals without taking things too far. Choose a couple of goals that you want to focus on and make sure every blog post you write contributes towards achieving those objectives.

2. Do a Market and Competition Analysis

Once you know your goals and objectives, the next step is to do a market and competition analysis. This will help you understand your audience, what type of content they're interested in, and what your competition is publishing. You can use various tools for this such as Google Trends, BuzzSumo, and SocialMention.

For example, if you're trying to attract more readers, you'll want to make sure you're targeting the right keywords and publishing content that is interesting and valuable to them. Looking for what type of content are getting a lot of shares, likes, and tweets on various social media platforms can also help you determine what is popular in your industry and what you should be writing about.

Another thing to keep in mind is that you're not the only one publishing content on your topic. You'll need to make sure you're not just copying what your competition is doing, but that you're adding value and providing a different perspective.

Understanding your target audience is essential to creating content that will resonate with them. So make sure to do a thorough market and competition analysis to get a better understanding of who they are, what they want, and how you can reach them.

3. Define Your Target Audience

Once you've done an analysis of your market and competition, you need to define your target audience. Who are you writing for? This is an important question because it will help you determine the content and tone of your blog posts.

  • Are you targeting people who are already familiar with your products or services?
  • Are you targeting people who are looking for a new product or service to solve their problems?
  • Are you targeting people who are not familiar with your products or services?
  • Are you targeting a specific area or industry?
  • What are the demographics of your target audience?
  • What are the interests of your target audience?

Once you know your target audience, you can start creating content that is relevant and interesting to them. For example, if you're targeting business owners, then you'll want to write blog posts that are helpful and provide value. But if you're targeting people who are not familiar with your products or services, then you'll want to write blog posts that are more informative and educational. It's important to remember that you can't please everyone, so don't try to target too many different groups at once.

Old keys on a wooden table, close-up

4. Conduct a Keyword Research

Once you know your target audience, the next step is to do keyword research. What are people searching for on Google? What are the popular keywords in your industry? What type of content are people looking for?

Keywords are important because they help you target the right audience and make sure your content is being found by the right people. For those who are not familiar with SEO, you want to target keywords that have a high search volume and low competition. This means that there are a lot of people searching for this keyword, but not many websites are targeting it.

It's important to remember that you don't want to stuff your blog post with too many keywords. This will not only make it difficult to read, but it will also get you penalized by Google. Try to use keywords naturally and focus on providing value.

There are various tools you can use for keyword research such as Google Adwords Keyword Planner, Google Trends, Ahrefs, and Moz to help you find the right keywords. You can also use SocialMention to find out what people are talking about on social media.

5. Establish the Tone and Voice of Your Blog

Now that you know your target audience and the keywords you want to target, it's time to establish the tone and voice of your blog. This will help you determine the style and approach of your blog posts.

  • Are you going to be formal or informal?
  • Are you going to be serious or humorous?
  • Are you going to be personal or professional?
  • Are you going to use industry jargon or layman's terms?

Your tone and voice should be consistent with the overall branding of your website. This will help you build a strong brand and establish trust with your readers. For example, if you have a serious and formal website, then you'll want to maintain that same tone in your blog posts. But if you have a more casual and friendly website, then you can be more relaxed in your blog posts.

It's also important to be aware of the tone and voice of your competitors. This will help you stand out from the crowd and attract more attention. Once you've established the tone and voice of your blog, you need to start creating content that is in line with it. Keep in mind that you can always experiment with different styles and tones to see what works best for your blog.

6. Build Out Your Content Calendar

Calendars are valuable to our daily lives as they keep us organized, on track, and aware of what is happening around us. The same goes for a content calendar. A content calendar helps you plan and organize your blog posts so that you can be more efficient and effective with your time.

There are various ways to build out a content calendar. You can use a spreadsheet like Google Sheets or Microsoft Excel. Or you can use a project management tool like Asana or Trello.

A few things that you can include in your content calendar are:

  • The title of your blog post
  • The date you plan on publishing it
  • The target keyword(s)
  • A brief description of the blog post
  • The author

Once you have all of this information, you can start mapping out when you want to publish your blog posts. Try to space out your blog posts so that you're not bombarding your readers with too much content at once. A good rule of thumb is to publish at least one blog post per week.

If you find that you're having trouble coming up with content ideas for your content or editorial calendar, then you can try using a content ideation tool like Portent or Quora.

7. Start Writing Amazing Content

Now that you have a plan and a calendar, it's time to start writing amazing content. Remember to keep your target audience and keywords in mind as you're writing. Keep in mind that your ultimate goal is to provide value and help your readers.

It's also important to keep your blog posts fresh and up-to-date. This means that you should regularly update your blog posts with new information. Google loves fresh content, so this will help you rank higher in the search results.

Don't forget to use a proper structure for your blog posts. This includes using headlines, subheadings, and lists. Breaking up your text will make it easier for people to read and digest.

And last but not least, don't forget to proofread your blog posts before you publish them. This will help you avoid any embarrassing mistakes and typos.

8. Promote Your Blog Posts

Now that you've written and published your blog post, it's time to start promoting it. There are a number of ways to promote your blog posts. Some of them are free and some of them are paid.

Here are a few ideas:

  • Share your blog post on social media
  • Submit your blog post to relevant forums
  • Submit your blog post to social bookmarking sites
  • Create an email list about your new blog post
  • Paid advertising

These are just a few ideas on how to promote your blog posts. The key is to be creative and think outside the box. There are several ways to promote your blog posts. It's up to you to find the ones that work best for you and your blog.

9. Measure Your Blog's Performance

The final step in creating a successful content strategy is to measure your blog's performance. This includes tracking things like page views, unique visitors, time on site, and bounce rate.

You can use Google Analytics to track all of this data. Google Analytics is a free tool that you can use to track your website's traffic. Simply create a free account and add your website.

Once you have all of this data, you can start to see which of your blog posts are performing well and which ones need improvement. You can also use this data to help you come up with new blog post ideas in the future.

Final Thoughts

Creating amazing content is a great way to attract more readers and followers to your website. In this blog post, we've tackled the different types of blog content, their importance, and steps on how you can create your own blog content strategy.

By following the tips in this blog post, you'll be well on your way to creating a successful blog. Just remember to be creative, helpful, and consistent with your content. If you do that, then you'll be sure to succeed. So, what are you waiting for? Get started today!

Let Denver Digital Agency Create Your Blog Content Strategy

Creating a blog content strategy can be a lot of work. So if you don't have the time or resources to do it yourself, then you can always hire a professional. At Denver Digital Agency, we specialize in creating custom content strategies for our clients. We'll work with you to understand your goals and target audience. Then, we'll create a customized plan that's tailored to your needs. Contact us today to learn more about our services. We'll be happy to answer any of your questions.

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