Do you want to generate more traffic to your website? If so, you need to start targeting long-tail keywords. Long-tail keywords are specific phrases that people are more likely to use when they are looking for information online. They have less competition than general or short-tail keywords, so they are a great way to increase your visibility and attract more visitors. In this blog post, we will tackle how to find and target long-tail keywords for more traffic.
Long-Tail VS Short-Tail Keywords
There are two types of keywords that you need to be aware of: short-tail keywords and long-tail keywords. Short-tail keywords are general terms that people use when they are searching for information online. For example, if you were looking for information on “social media marketing”, the short-tail keyword would be “social media”.
On the other hand, long-tail keywords are more specific phrases that people use when they are looking for information online. An example of a long-tail keyword related to social media marketing would be “how to use Twitter for business”. As you can see, long-tail keywords are much more specific than short-tail keywords.
Why Should You Target Long-Tail Keywords?
There are several reasons why you should target long-tail keywords:
They Have Less Competition
Short-tail keywords are very competitive because they are general terms that are used by many people. On the other hand, long-tail keywords have less competition because they are more specific. This means that it will be easier for you to rank in the search engines if you target long-tail keywords.
They Are More Targeted
Long-tail keywords are more targeted than short-tail keywords because they are specific phrases that people use when they are looking for information on a specific topic. This means that if someone is searching for a long-tail keyword, they are more likely to be interested in what you have to offer.
They Convert Better
Long-tail keywords usually convert better than short-tail keywords because they are more specific and targeted. This means that if someone is searching for a long-tail keyword, they are more likely to be looking to buy something or take some action.
How to Find Long-Tail Keywords
Now that we’ve gone over the benefits of targeting long-tail keywords, let’s take a look at how you can find them.
There are a few different ways that you can find long-tail keywords:
Use Google Suggest
One way to find long-tail keywords is to use Google Suggest. This feature shows you a list of keyword suggestions based on what you’ve already typed in a query into the Google search bar. To use this feature, simply start typing in a short-tail keyword or phrase related to your topic. Then, take a look at the list of suggested keywords that Google shows you.
Use Google's Related Searches
Similar to Google suggestions, Google also shows you a list of related searches at the bottom of the search results page. These are long-tail keywords that are related to the short-tail keyword that you entered into the search bar. To use this feature, simply enter in a short-tail keyword into Google and scroll to the bottom of the search results page. Then, take a look at the list of related searches.
Use Different Keyword Research Tools
There are also a number of different keyword research tools that you can use to find long-tail keywords. Some of these tools include:
- Google AdWords Keyword Planner
- Moz Keyword Explorer
- SEMrush Keyword Research Tool
- Wordtracker Scout
- Ahrefs Keywords Explorer
Once you’ve found some long-tail keywords that you want to target, the next step is to start optimizing your website for those keywords.
Tips for Optimizing Your Website for Long-Tail Keywords
Now that we’ve gone over how to find long-tail keywords, let’s take a look at some tips for optimizing your website for those keywords.
Include the Keyword in Your Title Tag
One of the most important places to include a keyword is in your title tag. The title tag is the text that appears in the search results, and it should be one of the first places that you include your keyword.
Include the Keyword in Your Meta Description
Another important place to include your keyword is in your meta description. The meta description is the short description that appears under your title tag in the search results. This is another place where you can include your keyword to let Google know what your page is about.
Use LSI Keywords
LSI keywords are related keywords that help Google understand the context of your content. Including LSI keywords on your page will help Google understand your content and match it with the right searches.
Include the keywords in Your H-Tags
Your h-tags are the headings on your page, and they help to break up your content and make it easier to read. Including your keyword in your h-tags will help Google know what your page is about and match it with relevant searches.
Include the Keyword Throughout Your Content
In order to rank for a long-tail keyword, you need to include it throughout your content. This means using the keyword naturally in your title, in the body of your text, and in your meta tags.
Use Related Keywords
As we mentioned before, including related keywords on your page will help Google understand the context of your content. This will help Google match your page with relevant searches.
Targeting long-tail keywords is a great way to get more traffic to your website. By including these keywords in your title, meta description, and throughout your content, you can help Google match your page with the right searches. By following the tips in this article, you can start optimizing your website for long-tail keywords and get more search traffic to your site. So, what are you waiting for? Start using and targeting long-tail keywords today!