January 13, 2022

Lead Generation Strategies that Work

Most thriving businesses consider lead generation as one of their top 3 business priorities. It makes sense since the more leads your company generates, the better your chances become at making sales and revenue. A good lead generation strategy will also allow you to determine who are your high-quality leads and who are not.

However, generating leads isn't an easy task. Ideally, it takes a combination of different approaches for you to be successful when it comes to generating more leads. Your marketing and sales team should work very closely to come up with a strategy that will give you an advantage over your competitors while ensuring that the leads you generate are of good quality. This will keep your sales funnel pipeline full and help you achieve your sales goals.

What is the Best Lead Generation Strategy?

The best lead generation strategy will vary from business to business, depending on the size, industry or niche, target audience and goals, and a lot more factors. This is why you need to analyze your business needs before deciding on what type of lead gen strategy and campaign you're going to run. Your efforts might be more effective if you follow a certain strategy that focuses on generating leads for your high-priority areas, instead of trying different methods simultaneously.

There are some strategies that work effectively for others that might not work for you. So it's not really advisable that you follow a guide about 'the best lead gen strategy' when your niche and targets don't align with that said company.

But of course, there are some lead generation strategies that have been tried and tested by a lot of businesses in different industries to be highly effective. While you may not be able to utilize all of these for your campaign, there's no harm if you're going to try one or two to see how it goes. Some of them are listed below.

Pay Attention to Your SEO

Search Engine Optimization (SEO) is the way of optimizing your content for search engines like Google. Until now, this is considered the most effective way to gain organic traffic. With this method, a good number of visitors are likely to convert to paying customers because they are highly-targeted leads who are looking for your products or services.

SEO involves making your site searchable by incorporating specific keywords and increasing “authorities“ using backlinks. Even if your focus should be to build useful content and create other types of lead magnets, your SEO efforts will pay off compared to how many people are visiting your website or finding it.

Before you go ahead and start creating content, make sure that you know what type of keywords you are targeting. These should be what your target audience includes when they're doing search queries.

A lot of people might be looking for a lead magnet that you've created, but if your site isn't getting enough organic traffic and it doesn't appear on the first search engine results page (SERP), chances are they won't find you too.

There are also search engine keyword research tools that you can use to see which keywords and phrases you should include first on your content. Applying SEO practices to your write-up content or a blog post is a great way to make sure that it's going to rank well on SERP. So if you want to be successful at generating more leads, make sure that these two things play hand-in-hand.

Earn Your Customer's Trust With Social Proof

Having social proof from your customers or clients is an effective tool that you can use on your website to convince visitors that you're trustworthy. The more social proof that can be obtained from your website, the more easily it will help build trust.

One good example of social proof is reviews. If you already have customers who are willing to write reviews about your products or services, that will add up to your credibility. Try getting reviews of your products or services from customers who are not related to you in any way. This is considered as a great strategy because no one needs to lie about how great your goods and services are. You just have to be creative with the ways on how you're going to obtain them.

As much as possible, collect these proofs or testimonials from every client or customer that you get. This can be in the form of simple text or videos where they are saying how much they like your products and how it was able to help them in their career.

Having a high amount of social proof can help convince more people to trust you with their money. Make sure that you also add a testimonial widget on your website so more people will be able to see what other customers are saying about your products and services.

Optimize for Mobile Traffic

If your marketing strategy treats mobile phones as a bastard stepchild of desktops, then you are missing something. Smartphones are now the most preferred devices that people use when surfing the internet. So besides optimizing your content, your website should also be well-optimized for mobile traffic.

Make sure that everything you create for your website is easy to read and understand even on mobile devices. The layout should be well-planned so it won't make the user experience difficult to navigate. It's also important that the information provided is short and concise because users will not sit down and go through a full page just to read one post.

The first thing that you should do is check the traffic of your website to see which mobile devices are mostly used to access your site. Afterward, make sure that all the necessary elements are easily available for mobile visitors. This includes having a good call-to-action, error-free service and landing pages, proper navigations, and a better site structure when viewing them through mobile phones.

Optimizing your website for mobile phone viewing will also help it to have a better authority from google bots. So not only will you have a good user experience, but it's also going to help your site rank higher on SERP.

Build Your Own Social Media Community

Another great way to generate business leads is by capitalizing on social media marketing. It's one of the cheapest forms of digital marketing that is available today, which will allow you to reach out to your target audience and potential customers.

To generate leads through social media, it can be done by providing useful and engaging content, having a great social media presence, and building your own community. These will help you to establish authority and trustworthiness and spread awareness about your products and services.

Since social media is a great tool for conversation and engagement, you can easily ask for feedback from your audience. It's also easy to learn more about the needs and expectations of your target audience through these conversations. So as much as possible, try to interact with them. Answer questions that you think may be hard for them to find or understand. Ask them what they liked or disliked about their experience when using your products and services. This will increase the chances of receiving constructive feedback.

Having a good presence on social media will help you build a good relationship with your audience and create a strong community. With a good community, you can achieve better branding and online reputation. You will also be able to gain more leads and conversions through your social media presence since it is an opportunity for people who share the same interests with your products and services.

Just remember that these features should be consistent with the overall branding strategy of the company. This is to ensure that all efforts will not be wasted and will eventually pay off by producing strong and qualified leads for your business.

The Power of Giveaways

Giveaways have been considered as one of the best lead generation strategies that work effectively. This will work well if you're running a business that requires some sort of purchase from your clients or customers.  It's a great way to promote your products and services, as well as a great tool for branding and increasing your online presence.

Having some sort of raffle or contest will not only help you boost sales but also increase your social media presence. It is also a good way to attract new leads and promote the products and services that your company offers. There are a lot of ways to run a giveaway, but the most common type is a random draw giveaway for people who've given details on your landing pages.  After the giveaway is finished, you can also ask for testimonials that may help increase your credibility.

You can also try sending these giveaways to some influencers or known personalities in your niche. This will help you get more exposure for your brand, as well as a good chance of getting more conversions.

Another good option in this strategy is by giving away coupons or promo codes.  You can give out free access to your products or services for a limited period, or a discount on the products that you're selling to your clients. This will allow people to try it before purchasing anything, which is also a good way to increase the chances of getting more conversions.

Final Thoughts

High-quality leads are the ultimate end goal of any lead generation strategy. So to get the right leads for your business, you have to optimize all available resources. This is to ensure that your efforts will not be wasted, since it takes some time to generate leads.

So if you find yourself struggling with generating more conversions, you might want to try out some of the strategies mentioned in this article. While it will still differ for everyone, they are some of the most effective lead generation strategies that can help increase the number of potential leads that you can get for your business.

As long as you follow the right steps and stay consistent with them, chances are that your business is going to thrive and grow even bigger than it is now. Just always keep in mind that you need to spend enough time and effort for these strategies to work effectively.

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