OUR PROCESS

We work with you to define measurable business goals

 

One of the initial steps in our evaluation is to help our clients organize their goals. We help you make those goals stronger and more obtainable. Then we develop a strategy around the goals that will benefit you the most.

Separating a strong business goal one with a number value and something to compare. Example: Say you’re an author with a long awited new book just published. Your initial objective might be: “I want everyone to buy my book.” But this goal won’t tell you anything at the end of the day because it is simply too vague. A better goal might be: “I want to sell 30% more of my book this time than I did my last book” or “I want to sell my new book to 10% more first-time customers next quarter than this quarter.”

We’ll identify your products and services. We will combine the business goals you’ve defined in the past to help you build a better action plan moving forward.

We examine into the data.

We are constantly evolving our knowledge to better utilize data. We help our customers ensure that their digital marketing activities have a data-driven foundation.

We’ll help you set up a business benchmarking plan that maps to your analytics metrics. The metrics help us determine where to direct our efforts and what type of content will resonate best with your audience during different points in their buyer journeys.

We track everything we do. You will have a dedicated digital collaboration space where we’ll post metrics reports about your website, ongoing SEO, content marketing, and paid search activities. You will only be surprised by how communicative our team is with yours.

We help you build a strategy that you can execute.

We specialize in developing content marketing strategies for every stage of the purchase funnel. We have in-house content specialists who weigh your data in conjunction with your branding guidelines to craft the appropriate content for each phase.

Sometimes, clients come to Denver Digital Agency with great content resources in their wheelhouse. If that sounds like you, we can help you get organized with a strategy and give your team the direction it needs to execute. We’ll help you optimize what you already have and check back in when it’s time to assess how your digital marketing content lines up with your business goals.

Lastly, we’ll develop a CRM to keep track of prospects, customers, and everyone in between. Managing all of your relationships ensures that you serve the right people with the right content.