March 27, 2022

SEO Competitor Analysis: How to Get the Edge on Your Competition

It's no secret that in order to be successful in SEO, you need to keep an eye on your competition. As a business owner, you want to make sure that you are ranking higher than your competitors on search engine results pages (SERPs). Not only does this help you to get more search traffic to your website, but it also helps you to establish yourself as a leader in your industry.

But how do you go about conducting a competitor analysis? And what exactly should you be looking for? In this blog post, we'll take a look at what SEO competitor analysis is, why it's important, and how you can use the information that you gather to get an edge on your competition.

What is an SEO Competitor Analysis?

An SEO competitor analysis is simply the process of researching and identifying your competitors in the online space in order to determine their strengths and weaknesses. This includes looking at their website, their content, their backlinks, and anything else that will give you an idea of how they are performing in SEO. By doing this, you can identify what tactics they are using to rank higher in SERPs and, more importantly, what you can do to outrank them.

Why is SEO Competitor Analysis Important?

There are a few reasons why it's important to conduct an SEO competitor analysis:

1. To Help You Understand the Landscape

One of the most important things that you can learn from conducting a competitor analysis is how the landscape of your industry works. By understanding who your competitors are, what they are doing, and how they are performing, you can get a better idea of the overall SEO climate.

It will allow you to understand what type of content is ranking well, what keywords are being targeted, and what backlinks are giving the most authority. This information can be incredibly valuable as you develop your own SEO strategy.

2. To Identify Gaps in the Market

Another reason why an SEO competitor analysis is important is that it can help you to identify gaps in the market. If you notice that there are certain competitive keywords or topics that your competitors are ranking for but you are not, then this is an opportunity for you to fill that gap.

By creating content around those keywords or topics, you can start to rank for them and attract more traffic to your website. In some cases, you may even be able to rank for terms that your competitors are not even targeting.

3. To Keep an Eye on Your Competition

Your competitors are not going to stay stagnant; they are going to continue to improve their SEO strategies and try to rank higher than you. By conducting an SEO competitive analysis on a regular basis, you can track their progress and make sure that you are keeping up with them.

Just as your competitors are keeping an eye on you, you need to keep an eye on them so you can be aware of what they are doing and how they are performing. This will help you to stay ahead of the curve and continue to rank higher than them in SERPs. If you notice that they are starting to outperform you in certain areas, then you need to adapt your own strategy and try to regain the lead.

How Can You Use SEO Competitor Analysis?

Now that we've looked at what SEO competitor analysis is and why it's important, let's take a look at how you can use the information that you gather in order to get an edge on your competition.

1. Identify What Tactics They are Using

The first thing that you want to do when conducting a competitor analysis is to identify what tactics they are using to rank higher in SERPs. This includes looking at the keywords that they are targeting, the type of content that they are publishing, and the backlinks that they are acquiring. 

By understanding what they are doing, you can start to do the same things and see similar results. In some cases, you may even be able to improve upon their tactics and see even better results.

2. Find Their Weaknesses

Once you have identified what your competitors are doing, the next step is to find their weaknesses. This includes looking at the areas where they are not performing as well as you are.

For example, if they are targeting a lot of high-competition keywords but you are ranking higher than them, then they may have a weak link-building strategy. Or, if they are publishing a lot of content but it is not getting any traction, then their content strategy may be weak.

By identifying their weaknesses, you can start to capitalize on them and overtake your competitors in SERPs.

3. Steal Their Best Strategies

Finally, once you have identified what your competitors are doing well, the last step is to steal their best strategies. This includes replicating the tactics that are working for them and see if you can get the same results.

If you can successfully steal their best strategies and improve upon them, then you will be able to overtake them in the eyes of search engines and come out on top.

SEO competitor analysis is an important part of any SEO strategy. By understanding what your competitors are doing, you can identify areas where you can improve your own SEO strategy and get the edge on your competition.

How To Do SEO Competitor Analysis: 5 Easy Steps

Now that we've looked at what SEO competitor analysis is and why it's important, let's take a look at how you can do it yourself.

1. Identify Your Competitors

The first step is to identify who your competitors are. This includes looking at the websites that are ranking in the same SERPs as you and trying to identify who they are. In some cases, it may be obvious who your direct business competitors are. However, in other cases, you may need to do some research in order to figure out who they are.

2. Analyze Their Website

Once you have identified your  SEO competitors, the next step is to analyze their websites. This includes looking at the keywords that they are targeting, the type of content that they are publishing, and the backlinks that they are acquiring.

Their web pages can also be analyzed to see how they are structured and what is included in them. You can then compare this to your own website and see where you can improve.

3.  Focus on Keywords That Will Give You a Better ROI

After you have analyzed your competitor's website, the next step is to focus on keywords that will give you a better ROI. This includes looking at the competition for each keyword and trying to identify which keywords you can rank for easily.

You should also look at the search volume for each keyword and try to identify which other relevant keywords are worth targeting. You can use a variety of keyword competitor analysis tools to identify the keyword rankings, including the Google AdWords Keyword Planner, SEMrush, or Ahrefs.

4. Develop and Execute a Good Content Strategy

Now that you have identified some new keywords to target, the next step is to develop a good content plan. This includes creating high-quality content that targets these keywords and publishing it on your website. This includes creating blog posts, infographics, videos, or other types of content that you think will be effective.

The key is to create content that is better than what your competitors have. So you should make sure that it is well-researched, informative, and engaging, so your audience will want to consume it.

5. Track Your Progress and Adjust as Necessary

Finally, it is important to track your progress and adjust as necessary. This includes tracking the search engine rankings of your website for the target keywords, the amount of traffic that you are getting from these keywords, and how well your content is performing.

If you find that a particular tactic is not working, then you should adjust your strategy and try something else. SEO competitor analysis is an ongoing process, so you need to be prepared to make changes as needed.

Let a Digital Agency Do It for You

If you don't have the time or resources to do an SEO competitor analysis yourself, then you can always hire a digital agency to do it for you. At Denver Digital Agency, we have the experience and tools to help you identify your competitors, analyze their website, and develop a strategy that will help you overtake them in the search rankings. We can also monitor your progress and make changes as needed, so you can focus on other aspects of your business. Contact us today to learn more about how we can help you with SEO competitor analysis.

We Make Digital Marketing Work for You

There are lots of challenges running a business. Finding customers doesn't have to be one of them.
LET'S START
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram