April 6, 2022

SEO: Targeting Low Competition Keywords

With the congested world of online marketing, it's tough to stand out in today's competitive landscape. This is especially true when it comes to search engine optimization (SEO) where businesses are constantly vying for the top spot in the SERPs. However, there are a few effective ways to cut through the noise. One is by targeting low competition keywords.

In this blog post, we'll discuss what low competition keywords are, how to find them, and how to target them in your SEO strategy.

Factors that contribute to Keyword Difficulty

Before we get into how to target low competition keywords, it's important to understand what factors contribute to a keyword's level of difficulty. There are a few key factors:

Search Volume

Search volume is the number of monthly searches for a given keyword. The higher the search volume, the more competitive the keyword is.

Keyword Competition

Competition is the number of businesses that are targeting a particular keyword. The more businesses that are targeting a keyword, the more competitive it is.

Keyword Relevance

Relevance is the degree to which a keyword is related to your business. The more relevant a keyword is to your business,  the more likely you are to rank for it.

What Are Low Competition Keywords?

Low competition keywords are search terms that have a relatively low number of monthly searches. However, this doesn't mean they're not valuable; on the contrary, low competition keywords can be extremely profitable for businesses that know how to target them correctly. Since there's less competition for these terms, it's easier to rank for them than for high-competition keywords.

Why are Low Competition Keywords Important?

There are a few reasons why low competition keywords are important for businesses:

They're Easier to Rank for

As we mentioned, since there's less competition for these keywords, it's easier to rank for them in the SERPs. This can help you get more organic traffic to your website, which can lead to more conversions and sales.

They Generate More Qualified Traffic

Low competition keywords attract more qualified traffic than high competition keywords. This is because people who are searching for low competition keywords are usually closer to making a purchase than people who are searching for high competition keywords.

They're Less Expensive to Rank for

Since there's less competition for low competition keywords, it's less expensive to rank for them. This means you can get more bang for your buck with your SEO budget.

Who Should Target Low Competition Keywords?

Any business that wants to improve its SEO should target low competition keywords. However, they're particularly beneficial for businesses that are just starting out in SEO or businesses that have a limited SEO budget.

If you're a start-up business or have a new website, targeting low competition keywords is one way to get your website in front of your target market without breaking the bank. Additionally, if you're a business that's been around for a while but hasn't seen the results you want from your SEO strategy, targeting low competition keywords can help you improve your ranking and attract more traffic.

How to Find Low Competition Keywords

Now that we've discussed what low competition keywords are and why they're important, let's talk about how to find them. There are a few different methods you can use:

1. Use Keyword Research Software and Tools

Probably the easiest way to find low competition keywords is by using a keyword research software or tool. These tools allow you to find keywords that have a low number of monthly searches but a high degree of relevance. Some popular keyword research tools include Google AdWords Keyword Planner, Moz's Keyword Explorer, and SEMrush.

2. Look at Your Competitors' Websites

Another way to find low competition keywords is by looking at your competitors' websites. This can be done by using a tool like Ahrefs or Spyfu. These tools allow you to see the keywords that your competitors are targeting, as well as the ranking of their websites for those keywords. This can give you some valuable insights into which keywords you should target yourself.

3. Use Google SERPs

Google SERPs can also be a valuable resource for finding low competition keywords. To use this method, simply type a keyword into Google and see how many results come up. If there are a lot of results, that means the keyword is quite competitive. However, if there are only a few results, that means the keyword is less competitive and could be worth targeting.

How to Target Low Competition Keywords

Now that you know what low competition keywords are and how to find them, it's time to learn how to target them in your SEO strategy. Here are a few tips:

1. Research Your Competitors

The first step is to research your competition. You need to understand who your competitors are and what they are doing to rank for the same keywords. This will give you an idea of what you need to do to outrank them.

2. Optimize Your Page Around the Keywords

Once you have a list of target keywords, it's time to optimize your webpage for those keywords. This includes both on-page and off-page optimization. This means including the keyword in your title, meta tags, and content. You should also use it in your anchor text when linking to other pages on your site.

3. Publish High-Quality Content

Publishing high-quality content is essential for ranking in search engines. You need to create content that is both informative and engaging for your audience. Including your target keywords in your content will help you rank for those keywords.

 4. Use Long-Tail Keywords

As we mentioned earlier, long-tail keywords are a great way to target low competition keywords. They're more specific than the average keyword, and they're less competitive. So, if you want to rank for a low competition keyword, use a long-tail keyword instead.

5. Rank for Related Keywords

In addition to targeting low competition keywords, you should also rank for related keywords. This will help improve your overall SEO strategy. Related keywords are keywords that are closely related to your target keyword. So, if you're targeting the keyword "related keywords", your related keywords might be "keyword research", "SEO strategy", etc.

6. Track your Progress

As with any SEO strategy, you need to track your progress in order to see if it's working. Use a tool like Google Analytics to track your website's traffic and the keywords that are driving that traffic. This will help you determine which keywords are worth targeting and which ones aren't.

Final Thoughts

Targeting low competition keywords is a great way to improve your SEO strategy. By targeting these keywords, you can rank higher in the search engines and get more traffic to your website. Just remember to do your research, optimize your page around the keywords, and publish high-quality content. And if you need help, don't hesitate to contact us. We would be happy to help you out!

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