April 8, 2022

Website Structure Guide for SEO

A good website structure is one of the foundations for any good SEO strategy, and it's often one of the most overlooked aspects of a website. A well-structured website will help you to ensure that your visitors can easily find the information they're looking for and that Google and other search engines can easily index your site.

There are many factors to consider when optimizing your website's structure for SEO. In this article, we'll cover the most important aspects of website structure and provide tips for improving your site's visibility.

What is a Website Structure?

A website is typically divided into two parts: the front-end and the back-end. The front-end is what visitors see when they visit your website, and it includes the web pages, images, and other content that make up your site. The back-end is the part of your website that your visitors don't see - it's the behind-the-scenes area where you manage your site's content and settings.

Website structure refers to the way in which your website's pages are organized and linked together. A well-structured website will have a clear hierarchy that is easy to navigate. The most important pages on your site should be easily accessible from the home page, and there should be a logical progression from one page to the next.

Why is Website Structure Important?

There are two main reasons why website structure is important for SEO: usability and SEO.


The structure of your website plays a major role in the user experience. A well-structured website is easy to navigate, and users should be able to find the information they're looking for with ease. If your website is difficult to use, visitors are likely to leave your site without taking any action.

Navigating a website should be a simple and intuitive process. The user should never feel lost or confused, and all of the most important information should be easy to find. A good website structure will help to ensure that your visitors have a positive experience on your site and are more likely to convert into customers.


In addition to usability, website structure also has a significant impact on SEO. A well-structured website will be easier for Google and other search engines to index, and it will be more likely to rank highly in search results.

Google uses several factors to determine the ranking of a website, and website structure is one of the most important. If your website is well-organized, it's more likely that Google will crawl and index your pages correctly

As a well-structured website becomes more user-friendly, this means that visitors are more likely to stay on your site and browse through your content. This increases the amount of time that users spend on your site, which is a signal to Google that your site is valuable and deserves to rank higher in the search results.

15 Tips for Creating a Website Structure that’s SEO-Optimized

There are a few key things to keep in mind when creating a website structure that's optimized for SEO:

1. Plan Your Site Structure First

Before you start building your website, it's important to take the time to plan out your site structure. How do you want your website to be organized? What pages do you want to include? How will they be linked together?

These are all important questions to answer before you start building your website. Creating a sitemap is a great way to visualize your website's structure and plan out the hierarchy of your pages.  A good site structure will make it easier for you to design and develop your website, and it will be more SEO-friendly from the start.

2. Keep it Simple

When it comes to website architecture, simpler is usually better. A complex website structure can be difficult for both users and search engines to understand. If your website is easy to navigate, however, it will be much easier for users to find the information they're looking for - and Google will be more likely to crawl and index your pages correctly.

3. Use a Clear and Logical Hierarchy

Your website's structure should be easy to understand, and the most important pages on your site should be accessible from the home page. Create a hierarchy that flows from the home page to the inner pages of your site, and make sure that each page is linked to from at least one other page.

4. Use Keyword-Rich URLs

URLs are an important part of website structure and can have a significant impact on SEO. When creating your website's URLs, be sure to use keywords that accurately describe the page. This will help Google understand what your pages are about and make it more likely that they'll appear in search results.

5. Use Internal Links

Linking to other relevant pages on your website is a great way to improve the usability of your site and boost your SEO. By linking to other pages on your site, you can help users find the information they're looking for and keep them engaged with your content. Internal linking is also a great way to improve the authority of your pages. Just be sure not to overdo it - too many internal links can make your site appear spammy.

5. Use Anchor Text Wisely

Anchor text is the text you use to hyperlink to other pages on your website. When used strategically, anchor text can be a powerful tool for SEO. It's important to use relevant keywords in your anchor text, but you should also avoid keyword stuffing. A few well-placed keywords will do the trick.

6. Use Breadcrumb Navigation

Breadcrumb navigation is a type of navigation that shows the path that a user has taken to reach a particular page. This is a great way to help users understand the structure of your website and find their way around it. Breadcrumb navigation is also a great way to improve your SEO, as it can help Google understand the hierarchy of your pages.

7. Minimize the Clicks

The number of clicks it takes to reach a particular page on your website is called the "click depth." The lower the click depth, the better. A low click depth indicates that your website is easy to navigate and that users can find the information they're looking for without clicking through a lot of links.

Users should be able to reach any page on your website from the home page in just a few clicks (3 clicks or less. Any more than that and you run the risk of losing visitors who get frustrated with trying to find what they're looking for.

8. Use a Responsive Design

A responsive design is a website design that responds to the size of the screen it's being viewed on. This means that the same website will look different on a desktop computer, a laptop, a tablet, and a smartphone. A responsive design is important for SEO because it ensures that your website will look good on any device. This is important because more and more people are using mobile devices to access the internet, and you don't want them to be disappointed with your website's appearance on their phone or tablet.

9.  Optimize Your Site for Speed

The speed of your website is important for two reasons. First, fast websites are more user-friendly than slow ones. Users are impatient and if your website takes too long to load, they're likely to click away before it even finishes loading. Second, site speed is a ranking factor in Google's algorithm. This means that if your website is slow, it's likely to rank lower in search results than websites that load quickly.

There are a number of things you can do to optimize your website for speed. Some of the most important are:

- Use a good hosting company

- Compress your images

- Optimize your code

- Minimize HTTP requests

- Use a content delivery network (CDN)

10. Use the Pillar and Cluster Methodology

The pillar and cluster methodology is a great way to structure your website's content. The pillar pages are the main pages of your site, while the cluster pages are the supporting pages that are linked to the pillar pages. This approach is a great way to ensure that all of your content is well-connected and easy to find.

11. Add Schema Markup

Schema markup is a code that you can add to your website's HTML that tells the search engines what the content of your pages is about. Adding schema markup is a great way to improve your website's SEO and to make it easier for the search engines to understand your content.

12. Categorize Your URLs

It's a good idea to categorize your URLs so that the search engine crawlers can better understand the content of your pages. You can do this by using category pages, tag pages, or author pages. This will help the search engines to index your pages more accurately and will improve your chances of ranking highly in the search results.

13. Use canonical tags

Canonical tags are a code that you can add to your website's HTML that tells the search engines which version of a page is the original.  This is important because it can prevent search engines from indexing duplicate pages on your site.

14. Optimize Your Images

Images are another important part of your website's SEO strategy. You can improve your chances of ranking highly in the search results by optimizing your images for the keywords that you want to rank for. You should also use descriptive file names and add alt text to your images.

15. Monitor Your Website's Performance

Finally, it's important to monitor your website's performance so that you can identify any issues and make changes as needed. Use Google Analytics to track your website's traffic, and use Google Search Console to monitor your website's search engine ranking. These tools will give you the data that you need to make informed decisions about your website's SEO.

If you follow these 15 tips, you'll be well on your way to improving your website's SEO and getting more traffic from search engines. Just remember to keep an eye on your website's performance and make changes as needed. And most importantly, have patience! SEO is a long-term strategy that takes time to see results. But if you stick with it, you'll eventually see improvements in your website's traffic and ranking.

Let a Denver SEO Company Structure Your Website

If you're looking for help with your website's SEO, it's a good idea to seek the help of an experienced Denver SEO company. At Denver Digital Agency, we have years of experience helping businesses to improve their website's SEO and to increase their traffic and ranking in the search engines. We know what it takes to make your website successful, and we can help you to achieve your goals. Contact us today to learn more about our services and to get started with improving your website's SEO.

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